AVA
Personalized Voice Agent to build trust for first time Waymo Users
Team: Jiasi Tan, Clair Sun, Maggie Chan, Monica Chang
My Role: Design Research, Experience Prototyping, Video Production
Context: CMU Interaction Design Studio II
Tools: Sketch, Illustrator, Figma, AfterEffects
The Challenge
After 15 million miles on the road, Waymo proves to be safer than human drivers. Yet research shows that:
73%
of Americans say they don’t trust the self-driving car
HOW
can we get people to trust driverless cars?
The Solution
Introducing AVA, your personalized voice agent, who brings control, awareness, comfort, and safety to your ride before you even step into the car. AVA works seamlessly across devices through a hands-free experience, effortlessly connecting you to all your rides.